About
From helping build Careem's iconic brand voice and social community from the ground up, to architecting global CX turnarounds at Taster, to launching CBIx — a new innovation lab and ventures entity transforming what a bank can be — my career has centered around creating meaningful engagement at scale.
Today, my passion sits at the intersection of brand, customer experience, innovation, and ecosystem building. Whether it's shaping next-gen financial products, building community-driven brands, or mentoring startups across emerging tech, I focus on multiplying impact wherever I go.
12+
Years in Brand, CX & Innovation
500K+
Monthly engagements built at Careem
30→90%
CSAT transformation at Taster
$3.1B
Acquisition journey at Careem→Uber
Career Highlights
Built one of the region's most beloved brand voices at Careem, driving 500,000+ monthly engagements and leading the online personality of the brand right through to the $3.1B Uber acquisition.
Architected a global CX transformation at Taster, raising CSAT from 30% to 90%+ and building a multi-country CX organization from scratch.
Led the creation and launch of CBIx — building the brand, identity, assets, and communication strategy — while shaping partnerships, PoCs, and innovation programs across AI, Web3, and next-gen banking.
Drove multiple innovation initiatives at CBI, from AI-powered advisory pilots to metaverse activations, while co-designing the bank's 5-year CX strategy with KPMG.
Experience
Head of Impact
CBIx
2025 — Present
Driving CBIx's mission to create meaningful change through innovation, ensuring breakthrough technologies deliver positive outcomes for communities and stakeholders.
Senior Manager, CX & Innovation
Commercial Bank International
2022 — 2025
Elevated customer experience and expanded into innovation leadership. Built digital-first customer journeys and pioneered new technology proof-of-concepts.
Global Head of Digital CX
Taster
2020 — 2022
Architected a global CX transformation, raising CSAT from 30% to 90%+ and building a multi-country CX organization from scratch.
Careem
5 yrs 10 mosDirector of Social and Community
2018 — 2019
Unified the brand voice across markets and led a 45+ person team, steering communications through the $3.1B Uber acquisition.
Global Head of Community Management
2016 — 2018
Led and scaled one of the region's most influential social media community functions, driving 500,000+ monthly engagements during Careem's hyper-growth phase.
Social Media Manager
2014 — 2016
Joined at an early stage and built Careem's social presence from scratch — including tone of voice, content foundations, and community operations.
What I Do
Latest
What I've been sharing lately.
Ihab Ahmed
Head of Impact at CBIx · 1w
I guess I am an influencer now. 🤣 Glad to see my favourite Spigen Inc case getting some attention...
Ihab Ahmed
Head of Impact at CBIx · 3w
Start. Experiment. Learn. Rinse and repeat. Episode drops tomorrow! 🎙️ The Success Revenue Podcast — on AI opportunities and finding what's actually worth pursuing.
Ihab Ahmed
Head of Impact at CBIx · 1mo
Half the channels were down and the team had some free creative energy. What happened next became one of Careem's most viral moments...
Connect
I'm always open to connecting with leaders, builders, operators, and founders shaping the future of customer engagement, fintech, and innovation.